Video editing interface with a digital character, timeline and audio waveforms, generated with AI

Creative direction and strategy

Campaign concepts, idea development, visual references, storytelling and content direction.

Let's talk

How I work

  1. Discover

    I understand the brand, the goal and the audience before proposing any idea.

  2. Concept

    I build the core idea and the story that will carry the whole campaign.

  3. References

    I put together the visual world: references, tone, style and art direction.

  4. Direction

    I guide the production so every piece stays true to the concept.

  5. Delivery

    I deliver the concept as pieces ready to publish.

What you get

  • Creative concept

    Creative concept

    The idea that gives the campaign its meaning, explained simply.

  • Moodboard and references

    Moodboard and references

    The visual world that guides photography, video and design.

  • Storytelling and script

    Storytelling and script

    The story and key messages of each piece.

  • Content direction

    Guidelines and support to produce consistently.

Creative direction and strategy projects

  • Project name

    Creative direction and strategy

  • Project name

    Creative direction and strategy

  • Project name

    Creative direction and strategy